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You know that old saying? Build it and they will come? True, its a line from a 90s baseball movie Field of Dreams, but that adage still holds true in the world of niche directory websites.

The Power of a Niche Directory

The Power of a Niche DirectoryYou know that old saying? Build it and they will come? True, its a line from a 90s baseball movie Field of Dreams, but that adage still holds true in the world of niche directory websites. It seems that with the advent of some new directory script by some unknown publisher, another webmaster rushes to jump on the bandwagon of creating another directory. But theres a problem with that. EVERYONE is creating the same search directory! So how do you stand out in a sea of sameness? Easy. Create a "niche directory" and ask for links from those websites that your directory caters towards. This way, you build a unique database and the word will get out amongst those webmasters in your niche that you are actively seeking submissions.As time goes on, your page rank should increase with reciprocal link passing as well as people talking about your site. Thats the goal isnt it? You can even start charging for webmasters to put links on your website. Or even charging for submissions! At some point, all of your submissions could be paid submissions! You just need to dominate your niche with your specific directory.Take me for example, Im attempting to do just that with my diet directory, located at http://www.dietdirectory.org .Its not really a fancy directory, but, it only caters to the diet and weight loss field. Over the next couple of months Ill be charting how well I can penetrate and benefit from staying in this niche.But it all comes down to marketing your niche directory. Lets be honest, you could have the best directory in the world. Chances are, if no can find it, then it is completely useless. What you need to do is to blitz market your niche directory. Send out a press release, have a writing service write 10 promotional articles centered around the power and usability of a niche directory like your own, and submit your directory to as many search engines as possible. Then finally, and the hardest, contact those sites in your niche to fill your directory.I think over time you will see some nice results. Im hoping I will!

What to Look for a Poster Printing Company

What to Look for a Poster Printing Company

Mainly this companies have their own field of expertise they may provide exemplary service for printing different promotional tools like posters, flyers, brochures, business cards and a lot more. Pertaining to the poster printing company, they are indeed the company that excellently prints your poster prints.If you are into business and are looking for the right company you have to be knowledgeable and accurate in choosing for the company whom you will entrust your printing jobs. Here are some tips on what to look for a "poster printing company" . 1.Knowledge poster printing company must be knowledgeable with the in and outs of the industry. For within this means they will be able to easily answer the needs of their customers. With their knowledge and capabilities in performing customers printing jobs for sure customers will be able to attain their desired output.2.Resourcefulness by simply knowing the latest trends in the printing process, updates on the right applications of software programs and being familiar with the most recent printing technology. This may also pertain for being ready to find right printing solutions to customers queries.3.Technological capacity simply pertains to their knowledge in handling printing programs and software applications. Primarily with the groundbreaking printing equipments and printing presses they have, this company can efficiently work out to develop excellent poster prints that will surely sell in the market.4.Skilled and professional staffs these are the team that comprises a good printing company. With the staffs skills and professionalism this company can create unique design poster prints. Mentioned above are only the basic things you need to know in looking for the right company. Having all of this in mind can be your guide for your business success.Generally in looking for the company that will best suit with your printing jobs you must be intelligent and sharp. This is because the success of your promotional tool will simply vary on how well expert your chosen company is. For at times you have to come up with a decision to choose for a company that can help you pose a big bang in the market. And being knowledgeable in choosing for the right poster printing company will make you familiarized with the typical flow of the business, you can simply attain to have a successful poster print.

Get more results from Promotional Products

Get more results from Promotional Products

In today's high-competitive market, it is hard for businesses to attract potential customers. Promotional products offer a unique opportunity to spread your company's name to your niche, and stay there for a while.The promotional items you select are limited only by your own imagination. They range from market-proven goods such as T-Shirts, Pens and Planners to innovative items such as Soap Films, Stress Relievers, Pill Boxes, Medical Spoons, CD/DVD Cases, Lunch Bags and Car Plates, all bearing your logo and company information. Statistically, over 500,000 different products could be used as "promotional items" .There is a promotional product for every event, campaign, or celebration in your business. But, no matter what promotional products you choice... make sure you maximize your investment to get more results. Here its some occasions to use these marketing resources and what type of product use.Advertise your products and services -Promotional products are excellent to promote your products or services at trade shows relative to your industry, but you may also consider those trade shows, events and appointments that are not related to your company. BRENDA BIERI, DDS - Dr. Bieri realized that a simple advertising tool such as the stock molar-shaped tooth magnet would be an excellent reminder and help advertise her clinic. She realized that participating in the "Career Day Event" at the local Middle School as a volunteer, and giving away a molar-shaped to each student, they will appreciate her consideration! God knows our community helpers rarely have the money to spend on goodwill tokens! This community advertising produced excellent results to her practice.Promote goodwill -If you are involved in your community and you do exhibit at the community trade shows, expos, health fairs, community service events, fundraising events, etc, you need to provide your audience with a tangible reminder that you were there for the good of the community. Promotional products like pens, magnetic calendars or post-it-notes could do a great job for you in such cases.Build store traffic -Building store traffic is something cannot be achieved in one day. Building store traffic is a daily task to be performed, and where each event, show, social or community program counts in building a store traffic efficiently and inexpensive. Whatever is the event you participate, bring something interesting for your audience that they will not only hang onto, but also carry out home or office.Grand Opening and Anniversary Celebration -Grand Opening or Anniversary Celebration is present in every community. At your celebration, not only you must properly bring the attention of prospects, but also get them inside your business. Once inside, take this opportunity to give them something to carry out home, so they can remember you later. Celebrating opening is a way to show people you intent to stay in their community for a while. Refrigerator magnets, pencils, erasers, beach balls, and jar openers are good promotional items for such events.Build Customer Loyalty -In this competitive market we all live today, the price to pay for getting a customer is high. To keep a happy returning customer is a top priority for every one of your staff. If you have customers to recognize for being with you for several years, personalized promotional products could make the trick to reminder your customer how important is for your business. Desk clocks, high-value pens, jackets and others personalized promotional products could do a good work for you.Incentives for Safety and Incentive Programs -Have your employees kept your company injury-free for a while? Does your driver have kept good records thru the year driving your company's trucks? Consider one of our hundreds of reward and incentive program products to recognize their effort. Personalized mantel clocks, caps or executive travel bags are great for these special occasions.Promote your Company's Website -Getting your website online is easy. Driving customers and prospects to your site is different. Beside many options to promote your website online, you may also work to promote your site offline. First at all, don't miss a single piece of paper leaving your office without your complete web address, and yes, this includes business cards, envelopes, letterheads, catalogs, brochures, etc. You should also use a direct mailing to customers to promote your new site. Magnet mailers are extraordinary products to create a dynamic direct mailing, which includes a small magnet to keep close at hand for getting in touch when they need.There are more interesting articles about Promotional Items at Action Printing, Inc website.

Put a Mini Salesman in Every Clients Pocket

Put a Mini Salesman in Every Clients Pocket

When was the last time you took a long critical look at your business card?I'd bet you haven't really thought about it since you initially got them printed.Let's stop for just a moment and ask, what is the point of your business card? Is it to simply fill the wallets of prospective clients, or is it something that should be driving more sales to your business?I bet you answered in the latter. So what should your business card look like then?A few of the essential things it must contain:1. What your company can do for the customer2. What you personally do, if its not obvious from the business description3. Your name,4. Your best contact number (don't use a switchboard number, use your direct number andshow your cell-phone number)5. Your company's nameI have listed the criteria for the business card in a particular order. Do you notice something strange? I have put the company's name last!Your business card should be a "mini" sales letter for your business.The card should have an attention grabbing headline, that will attract prospects like a magnet.Imagine if you where a plumber, your headline could read something like"Need a plumber, we are only 8 minutes away!"Don't you think it would grab someone's attention, especially if they desperately needed a plumber and were frantically looking around for your card, while standing knee deep in water from a leaking toilet.The last thing they want to do is try and remember what your company name is, so they can call you.Make sure you include a proper working telephone number, its amazing the number of cards I have received, that have a disconnected number on it.Include your cell-phone's number as well. Its will make getting hold of you even easier.Include your company name last.. Its the least important thing on your card.Just remember the old marketing saying " No-one is interested in your business, they are only interested in what you can do for them"So think about turning your business card into a sales magnet..Maybe its time for a re-think and possibly a redesign of your existing business card.Remember, it should be your 'mini' salesman in a client's wallet.You want the card to keep reminding the client every time they see it, with what you do and what you can do for them.

Do Click Exchanges Really Work?

Yes and No!First you have to ask yourself: What do I want the click exchange to do for me?If you want to promote a product or website directly by placing your URL on the click exchange and then surfing like mad to get your site shown once for every two that you see, then the answer is NO!When you are surfing what are you thinking? Maybe thats 20 another 10, and then Ill get my site seen 10 times for free etc, what do you think everyone else is thinking? The same!So lets look at this logically: Whos surfing click exchanges? Answer: Other internet marketers that are trying to get more free visitors to their sites in order to sell them a product or concept. Right?When youre surfing what do you want?Answer: More free advertising. Right?So wouldnt it make sense to offer other marketers more free advertising and customers? Of course it would!How can we do that? Simply create a webpage on your site that is super lightweight (loads quickly) looks like a bonus or reward page from the exchange you are using, it should have some traffic lights or stop signs etc.Only have a few words such as CONGRATULATIONS! YOU HAVE WON! To receive your free report that tells you how to get MORE FREE ADVERTISING and BUILD YOUR LIST! Enter your details here:It sounds clich I know, but its ethical and you do give them a valuable prize.Thats all there is to it, that person is automatically emailed a free gift as the first email from your auto responder that is set up just for this purpose. (More on auto responders and free gifts in other articles)You now have an internet marketer on your mailing list and it isnt spam.Ive found that this works for me; why not give it a go!

Postcard Printing Bridging Business and Customers

Communication is the key to any business endeavor. But then again not all business owners have the time and the capacity to meet personally or call individually their customers. It would be a tasking as well as expensive endeavor to call every customer just to update them on the latest happenings in the company. However, there is one very effective tool that a business owner may employ and that is through the use of postcards.What are postcards?Postcards are your typical rectangular shaped piece of thick paper or thin cardboard which are made for writing as well as mailing without the need for an envelope. It is also far cheaper than sending a letter. Its distinguishing characteristics includes pre-printed postage meaning it does not require a stamp and it is commonly printed by private companies, individuals as well as a great number of organizations. Why companies or businesses send out postcards?There are various reasons why a business or a company sends out postcards. A company sends out postcards first to make a sale. Second reason is to follow-up on customers after the first meeting (but still with the intention of making a sale). Third, is for information dissemination either regarding the company or those pertaining to new products and services that a company or business would soon launch. Fourth, is to check on customers however this does not necessarily implies your usual his and hellos type of postcards. The term checking out customers is deemed more of sending out postcards as an invitation for them to come and visit the company for the latest products and services being offered. Postcards are the companies silent representatives and convey messages through the colorful images it possess and also through the various information it contain. Postcards especially done in full color are excellent tools that provide businesses with that professional image they want to be known for. Most companies design their own postcards to suit each and every event of their company. However, there are some who would rather let postcard experts handle all the details for them. This way they are assured of the quality of their postcards. A business or a company can further saved on their postcard printing cost by sending their project to a postcard printing company that offers not only quality but also discount for bulk postcard printing projects. These types of providers should be the one chosen for any postcard printing requirements.

Summary

You know that old saying? Build it and they will come? True, its a line from a 90s baseball movie Field of Dreams, but that adage still holds true in the world of niche directory websites.